We asked people in Finland what makes them happy

Finland and its infrastructure of happiness

• Trust plays a vital role, and in Finland, trust extends beyond personal relationships to public institutions, governance and even strangers.

• Good governance and a political system that is transparent, accountable and committed to the rule of law.

• A societal framework combining stability and safety nets, so individuals can make life choices without fear of failure.

• A strong sense of shared responsibility promotes a fair and just society, central to happiness. Over 90 percent consider paying taxes an important civic duty.

• Participation and dialogue: active participation and open dialogue between the public and the authorities foster inclusion and empowerment. Freedom of expression promotes transparency and a thriving democracy.

• Equality and social justice: Finland’s commitment to equality, including gender equality and strong protections for minorities, fosters a socially inclusive environment that contributes to overall happiness.

• Education and information: Finland’s world-class education system ensures equal access to high-quality learning, empowering individuals to succeed. Strong press freedom and media literacy enable citizens to navigate information critically, creating an informed and engaged society.

• Connection with nature is a valued part of daily life and wellbeing. The Finns’ access to and immersion in nature promotes calmness and contentment and reduces stress.

• Simplicity and sauna: Finnish culture is deeply rooted in an appreciation for simplicity, functionality and the significance of life’s small moments. At the heart of this is the sauna, a space where Finns unwind, disconnect from daily pressures and reconnect with themselves and others in a meaningful way.

• Finnish society is built to support a balanced life, prioritising personal wellbeing alongside professional commitments. Work policies and social structures enable a lifestyle of productivity and personal fulfillment.