Wellbeing - thisisFINLAND

Fit as a Finn: The story behind Finland’s affinity for exercise

From 19th-century gymnastics clubs to today’s ski trails and cycling paths, fitness has long formed part of Finnish life. But what keeps this nation moving through every season? Let’s find out.

Life & society Wellbeing

How Finland’s Housing First model makes real progress against homelessness

Finland has a plan to eradicate longterm homelessness by 2027. We asked three formerly homeless people to share their favourite things about their homes.

Life & society Sports

Life in motion: A visual journey into what an active lifestyle means to the Finns

In Finland, movement is often woven into daily life – not just as exercise, but as a source of fun, resilience and connection. Our photo essay explores how Finns of all ages keep active, from disc golf and swimming to simply walking in the woods.

The happiest country in the world since 2018

Source: The World Happiness Report

Life & society Sauna

Finnish architect Sami Rintala tells us how saunas got hotter than ever

Inspiration from Finland is prompting a global sauna boom, thanks to architects such as Sami Rintala, whose designs can be found in Japan, Norway, Romania and the UK. He tells us how saunas got so hot.

Life & society Wellbeing

A Finnish nurse aims to revolutionise elderly care

As the global population ages, the challenge of providing compassionate and sustainable care for older people becomes increasingly urgent. In Finland, a nation renowned for innovation in healthcare, a small-town nurse is championing a transformative model of foster care.

in Europe in quality of life

Source: Eurostat

Life & society Nature

A secret kingdom of spring: Finnish stick forts come to life

Wherever you go in Finland, you’re never far from a forest or a park. Our photographer takes a walk in the woods and finds imaginative hideouts children have made from branches, sticks and leaves.

Life & society Sauna

5 Finnish saunas that show there’s a sauna for every taste

There are over three million saunas in Finland – in theory, enough for everyone in Finland to have a sauna at the exact same time! While most of them are privately owned, public sauna culture is also thriving, with a staggering variety of options available. Here are a few outstanding picks if you’re looking to experience the real deal.

Life & society Fashion

Finnish American designer Ervin Latimer creates inclusive fashion

Finnish American designer Ervin Latimer believes that fashion needs to change, not people. He designs for a variety of bodies and genders. Latimer’s uncompromising design philosophy has made waves at renowned events such as Copenhagen Fashion Week and Pitti Uomo.

in the World Happiness Report

Source: UN World Happiness Report