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things you should and shouldn't know

Lifestyle

Sauna, sunlight, swimming and slowing down: How Finns spend summer
Two adults and a child wearing life jackets row a small boat across a calm Finnish lake surrounded by forest in the evening light.
Life & societySummer

Sauna, sunlight, swimming and slowing down: How Finns spend summer

Every summer, much of Finland deliberately downshifts as schools close, workplaces empty out and people head towards lakes, forests and cottages.

Tagged in FinnishnessHappinessLifestyleQuality of lifeSocietySummerWellbeingWork
Finnish figure skater Iida Karhunen glides into the spotlight
Figure skater Iida Karhunen performs a spin on the ice, arching her back and holding one skate overhead.
Life & societySports

Finnish figure skater Iida Karhunen glides into the spotlight

Iida Karhunen caught viewers’ attention with her Olympic debut in 2026 at age 17. Her precision and composure suggest she will continue to impress. One goal is the 2027 World Championships in Tampere, Finland.

Tagged in LifestyleSkatingSports
Finnish dads are taking more parental leave than ever – let’s take a look
A father wearing glasses and a cap kisses a baby on the cheek while holding the child outdoors.
Life & societyFamily

Finnish dads are taking more parental leave than ever – let’s take a look

We visit a Helsinki family to glimpse the daily life of a father on parental leave. His months at home with his toddler are full of the kind of ordinary moments that matter most.

Tagged in EqualityFamilyLifestyleSocial innovationsSocietyWellbeingWork
In Finland, swimwear isn’t just for summer
Three women in colourful swimwear sit at the edge of a pool with their feet in the water, modelling different styles.
Business & innovationFashion

In Finland, swimwear isn’t just for summer

Finland might not be famous for what is usually considered “bikini weather.” But here, swimwear is worn year-round – from summer lakes to winter ice holes and steamy saunas.

Tagged in CultureEntrepreneursFashionLifestyleSustainability
Finnish fashion houses greet spring with clean lines and colour
Three photos side by side show people in fashionable clothing: A man in a rust-coloured blazer and a dark polo shirt, a woman in a pink dress and black heels and a woman in a white blazer and trousers.
Business & innovationFashion

Finnish fashion houses greet spring with clean lines and colour

Spring in Finland brings a shift in mindset. Daylight hours increase, calendars fill up and wardrobes need to keep pace. The approach is simple: practical, polished and contemplated.

Tagged in BusinessCultureDesignFashionLifestyle
“Wow” moments in Finnish nature
In a nature area in Helsinki, Finland, two women and a dog are standing in front of a wall of rock flanked by trees and moss.
Life & societyNature

“Wow” moments in Finnish nature

Walking in the forest daily is a passion for Aino Eeronheimo and Taija Koivuluoma. They’re friends and neighbours in Jakomäki, eastern Helsinki.

Tagged in EnvironmentLifestyleNational parkNatureQuality of lifeUrbanWellbeing
9 years and counting: Finland is first in the World Happiness Report
Happiness in Finland: Two young, smiling children in warm clothing are sitting atop a large rock on a playground with autumn foliage showing in the background.
Life & societyFinnishness

9 years and counting: Finland is first in the World Happiness Report

The World Happiness Report singles out Finland as the happiest country in the world in 2026, for the ninth year running. To celebrate, we seek out people named Onni (Happiness) to ask what makes them happy (see video).

Tagged in EducationEqualityFinlandFinnishnessHappinessHealthLifestyleQuality of lifeResearchSocietyVideoWellbeing
Where Finnish snow-how meets “Wow!”
In a view from above, a large ship floats in a channel between sheets of ice, while people in red protective suits float on their backs in the water, near Kemi, northern Finland.
Life & societyTravel

Where Finnish snow-how meets “Wow!”

Try ice sculpting, join an icebreaker cruise or bathe in a snow sauna. These destinations combine snow-how with hospitality.
 

Tagged in ArcticCultureDesignFunLifestyleThisisFINLAND MagazineTravelWinter

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