The race ran for most of May and June 2018. Metal bands and their fans could add bands to the Capital of Metal website and increase the numbers for their hometowns.
Two frontrunners eventually emerged, both of them eastern Finnish locations. Joensuu or Lemi, which one would win the Capital of Metal? It was tight until the very end, with both contestants encouraging their local bands and fans to go online and participate.
Joensuu went so far as to create cat memes to promote the cause. But in the end it became clear that the winner was the tiny municipality of Lemi, located 50 kilometres (30 miles) from the Russian border.
The World Capital of Metal contest is based on Finland’s fame as the country with the greatest number of metal bands per capita in the world (53.2 bands per 100,000 inhabitants). Lemi won the competition with 13 bands and a theoretical ratio of 422.6 bands per 100,000 inhabitants, whereas Joensuu (population: 75,848) came second with 177 bands and a ratio of 233.4 bands per 100,000. In absolute terms, Joensuu has the greatest number of bands of any Finnish municipality.
The capital of Finland, Helsinki, came up with 123 bands, equivalent to just 19.4 bands per 100,000 inhabitants. During the campaign Helsinki requested help from Tallinn, the capital of nearby Estonia, but even this double metal metropolis, nicknamed Hellinn, still had only 154 bands – fewer than Joensuu.
Lemi loves metal
So how did the rural municipality of Lemi become the World Capital of Metal?
“Music has always played a big part in peoples’ lives in Lemi,” says Jussi Stoor, the town’s mayor. “For example, people here have sung four-tone hymns for ages.” Stoor received the honorary title Mayor of Metal at the official Capital of Metal award ceremony on the main stage of the Tuska Open Air Metal Festival in Helsinki on June 30, 2018.
“I was really surprised, although I knew lots of people in Lemi make music,” says Rolle Hirsimäki, a guitarist from Lemi. “Maybe there’s more room for music in the countryside, since there are not as many other activities there.” His band Kasvoton (Faceless) plays extreme death metal. It was formed in 2010, while the four members were still in school in Lemi.
Both Stoor and Hirsimäki name one metal band from Lemi that has set an example for youngsters for more than two decades: Stam1na. “There is lots of music other than heavy metal, but maybe Stam1na being so famous explains why people from Lemi are so into metal,” Stoor says.
Hirsimäki agrees: “Stam1na has shown that it is possible to make good music and become popular even if you come from a small town.” Lemi has worked closely with Stam1na, even before the Capital of Metal campaign.
Granting support to music
However, Lemi didn’t win the competition just because of Stam1na. Lemi has invested in music and young people, for example by providing band rehearsal spaces to young musicians. According to Stoor, at least half a dozen bands have municipal rehearsal spaces in Lemi. That’s also where Kasvoton started playing. Stam1na still has a rehearsal space in town, too.
Whereas Lemi has Stam1na, Joensuu holds an annual rock festival, Ilosaarirock, which started in the 1970s – so it has also built a tradition. In Joensuu up-and-coming bands can apply for grants to fund their first European tours. “I have to congratulate Joensuu,” says Stoor. “It’s quite a mecca for metal music. There are lots of bands there. The competition was tough but honest, and I’m glad we all promote this culture together.”
Stoor and Hirsimäki think winning the competition has something to do with Lemi’s strong community spirit. “The bands were active and joined the campaign,” says Stoor.
He participated enthusiastically, even shooting a video in response to Helsinki’s call for help from Tallinn. “Because we are small we can’t afford fancy video equipment,” he says in the clip. “But still, we don’t need any help from abroad with metal bands, like some others do.”
Stoor enjoyed the process: “Helsinki did their video with humor, and so did we.” He says he’s been a metalhead since he was a teenager. “This fits my genre quite well. That’s probably why I got so excited about the competition.”
Next stop: Lemi
“Winning this competition is a big deal for a small community,” Stoor says. “It has brought us a lot of publicity. I’ve seen people say on social media that their next destination is Lemi.”
Lemi hosts two annual music events, both in late July: Lemin musiikkijuhlat (Lemi Music Festival), with mostly classical, jazz and choir music, and KontuMetal, “the only metal festival in Southern Karelia,” as Hirsimäki puts it. Stoor promises that the municipality is planning more metal.
If you’re planning a trip to Lemi, it’s worth noting that you can rent a summer cottage there, but for a hotel you’ll have to travel to the city of Lappeenranta, a 20-minute drive away.
By Anna Ruohonen, July 2018