The domestic run-off contest, known as UMK, has evolved into a major event in its own right.
In addition to giving artists the chance to compete for a spot in the Eurovision Song Contest, it offers them increased visibility and recognition on the Finnish market.
One of the acts will follow in the footsteps of previous Finnish representatives such as Blind Channel, Käärijä, Windows95Man and 2006 Eurovision overall winners Lordi. Music Finland’s article (link below) introduces the bands and provides a playlist.
