Finnish actor Alma Pöysti believes in curiosity, compassion and communication

In early 2024, actor Alma Pöysti (born in 1981), shifted her attention from the silver screen to the audience – not to watch herself, though, but to observe the reactions of the viewers.

She was on an international promotional tour for her film, director Aki Kaurismäki’s Fallen Leaves, and noticed something quite special.

“No matter where we were in the world, people were amused and touched by the same things in the film,” Pöysti recalls. Her portrayal of Ansa, a working-class woman moving from job to job, earned her a Golden Globe nomination.

Now, fresh from rehearsal for an upcoming project, Alma Pöysti sits down to discuss how, exactly, one reaches that sense of cultural universality, and how that can bring us closer to each other.

1. Caring

“As long as we have compassion for one another, we will have hope.”

A woman smiles while reclining against a red-and-white-striped chair.

Alma Pöysti brings her distinct charm to every role, whether on stage or screen.Photo: Mikael Niemi

Before nominations, awards and foreign press, there were plays, domestic projects, and voice acting. Pöysti’s breakthrough performances have come relatively late in her career.

While promoting Fallen Leaves, Pöysti had a rare opportunity to witness how a film resonates with its audience. Despite being filled with inherently Finnish references – silent ­bars, pints and the needle drop of legendary Finnish rock band Hurriganes – the movie managed to touch audiences in the United States, Japan, Mexico and elsewhere.

“I think the movie’s magic lies in its humanity,” Pöysti says. “As long as we have compassion for one another, we will have hope.”

She is referring to not only the main romantic dynamic between her and Jussi Vatanen’s characters, but to all of the relationships in the film – and in life in general.

“Care isn’t just about romantic relationships. It also extends to dogs, friends, colleagues and nature. The world operates through connections.”

The dog she refers to, by the way, is her Fallen Leaves co-actor, coincidentally also called Alma. She’s a stray that Ansa rescues. Pöysti puts down her cappuccino and gushes.

“Such a wonderful colleague. Very, very talented. Has a great sense of humour and rhythm.”

In Fallen Leaves, the connections are built through gestures and blink-and-you-miss-it moments. Rescuing a dog. A shy smile, a subtle wink, a hand squeeze. Movies can drown the theme of love under a swelling soundtrack, overflowing dialogue and fireworks, but when you strip all that away, what remains is the core: caring.

Pöysti’s recent and upcoming film projects touch on relationships, caring and different phases and forms of love in one way or another. In Tove, she plays Finnish artist and writer Tove Jansson as she meets theatre director Vivica Bandler, one of her great loves. In Four Little Adults she stars as Juulia, who opens her marriage to explore polyamory, and in the upcoming thriller Orenda, she portrays a widow. The stories may be different and the themes unfamiliar, but the underlying experiences are widely shared.

“Everyone can recognise what loneliness is. And how difficult it is to fall in love or be shy, while still needing to be brave.”

Because if you’re not, nothing changes.

2. Exploration

“We should never rush to conclude that things are this way or that way.”

A woman playfully swings her feet while holding on to a metal bar in the ceiling structure of a home library.

At young age Alma Pöysti decided she would read all the books in the world.Photo: Mikael Niemi

When Pöysti landed the role of Tove Jansson in director Zaida Bergroth’s acclaimed biopic, she knew it would be a challenge. Portraying a beloved figure with a well-documented life and career came with high expectations.

“I remember Zaida saying, ‘Listen, Alma. It’s clear that we can only fail at this. But let’s fail in an interesting way’,” Pöysti recalls.

With this, they not only granted themselves permission to fail but also a clean slate. It allowed them to explore the idea of Tove Jansson and present her in a new light. The approach worked. As a critic at Helsingin Sanomat, the largest daily in the Nordic countries, sums it up: When Jansson dances, the viewer can feel her shaking off the expectations and demands the outside world places upon her.

It’s clear that Pöysti is willing to challenge both herself and the creative process. She doesn’t want to view any situation or thought as fixed; instead, she approaches the artistic process as an ongoing exploration.

“We should never rush to conclude that things are this way or that way,” she says. “Exploration and curiosity are healthy things: without them, you risk getting stuck. That can be quite dangerous in life, culture, art or politics.”

One of Pöysti’s favourite methods of exploring new points of view is reading books. Ever since childhood, she’s been a voracious reader: first listening to her mother read to her out loud, later secretly reading in her room under the covers by flashlight.

“I decided at a young age that I would read all the books in the world. I was very excited about it for a while, until I realised I would never have enough time for it,” she says.

3. Listening

“Our ability to listen and communicate is our greatest chance for survival.”

A still photo from the film Fallen Leaves, showing a woman lying in bed with a dog lying next to her.

One of Alma Pöysti’s co-actors in Fallen Leaves was a dog whose name also happens to be Alma.Photo: Malla Hukkanen

Every spring, some of the most prominent literary figures in the world gather for the translation literature festival Helsinki Lit. For the past three years, Pöysti has hosted the festival. While Pulitzer and Nobel winners take the stage, it’s the audience and the fact that the tickets sell out as soon as they’re out that leaves Pöysti in awe.

“People listen to these discussions between authors and translators so intently,” she says.

“It brings me a lot of solace. Despite how it feels sometimes, we’re interested in other humans and other worlds.”

Creating art during a time of global turmoil, pandemic, economic hardships, war and the climate crisis has often left Pöysti feeling like her faith is being tested. Yet, it’s moments of connection that give her hope – like witnessing how the festival audience is ready to listen.

Or moments of appreciation from moviegoers for the way Fallen Leaves handles Russia’s attack on Ukraine: in several scenes, the characters listen to radio reports about the war. Viewers have appreciated that the war is addressed as part of the film’s narrative and Kaurismäki’s courage to do so, says Pöysti.

“We need to be able to talk about everything, the dramatic things, too. If we don’t, they fester, and we will never learn from our mistakes. Our ability to listen, remember, communicate and feel empathy is our greatest chance for survival.”

However, there is a certain beauty in quietness, too. Some journalists and viewers have grappled with the amount of silence in Fallen Leaves. The characters themselves are at ease with it, drinking colourful cocktails or listening to karaoke in comfortable silence. So is Pöysti.

“When there’s little dialogue, you get the opportunity to listen to the silence. That’s quite special.”

But when there is dialogue, it gives voice to the underdogs. Pöysti thinks this is something Tove Jansson and Aki Kaurismäki, both globally recognised Finnish artists, have in common; they defend the quiet people and their shyness.

“Through their works we get to hear the creatures and the people who don’t get their voices heard,” she says.

And then there’s the power of culture and art, which operates beyond words. Pöysti speaks fondly of how music can help unlock doors for which you may not yet have the keys. When she was younger, she played the clarinet, and still reads sheet music and scores. She narrates operas and fittingly plays an opera singer in Orenda.

“Music and dance allow you to reflect on something beyond logic and reason. Anything that’s not verbal or visual is crucial, as it nurtures the imagination; especially since we live in such a visually dominant world.”

4. Universality

“When you’re brave enough to dive deep within yourself your work becomes universal.”

A modern red-and-white striped chair positioned near a window.

Alma Pöysti’s photoshoot took place in the stylish studio home of design icons Vuokko and Antti Nurmesniemi.Photo: Mikael Niemi

In screenings of Fallen Leaves, viewers laugh at the deadpan delivery of lines and the absurdity of watching a zombie apocalypse movie on a first date. These aren’t exactly knee-slappers, jokes that make you howl with laughter, but they’re subtle, and they’re realistic. Life is absurd.

This is Pöysti’s first Kauris­mäki movie. While the director didn’t want his actors to prepare much for their roles, she re-watched all of his films in order to place her character and the story within a continuum of his works. Does Pöysti agree with Kaurismäki’s portrayal of Finland?

“Well, yes, we definitely have dive bars,” she says with a little laugh. But then she becomes more serious.

“We have these sorts of people and these silences. But we also have so much more: our humanity, our quirks, our vulnerabilities. And those are nothing to be ashamed of.”

Instead, culture manages to cross boundaries when it taps into this weirdness and vulnerability. You don’t need to speak a certain language or read subtitles in order to identify with a character who’s experiencing loss, falling in love or feeling ashamed.

“When you’re brave enough to dive deep within yourself, your work becomes universal,” Pöysti says.

If you try to please everyone and ensure that everyone understands and likes us, we can easily end up with generalisations that don’t amount to much.

“Here in Finland, people might look at Kaurismäki’s movies and not love the way he represents us. But I don’t think we understand how widely beloved he is. There are so many people who get him, who speak the same language.”

A woman rests her head on her hand and looks calmly and confidently into the camera.

Alma Pöysti’s portrayal of complex characters shows a deep understanding of human emotions.Photo: Mikael Niemi

  • Alma Pöysti (born in 1981) studied acting at the University of the Arts Helsinki, graduating in 2007.
  • Pöysti belongs to Finland’s Swedish-speaking minority. She has worked mainly at Helsinki’s Swedish Theatre but also at the Finnish National Theatre and various theatres in Sweden.
  • Pöysti has won two Jussi Awards, Finland’s premier film industry prizes.
  • In 2023 Pöysti was nominated for the Golden Globe Award for Best Actress for her main role in the Aki Kaurismäki film Fallen Leaves.
  • Passengers of Helsinki Regional Traffic trams and buses are very familiar with Pöysti’s voice, as she has been reading their stop announcements since 2015.

By Kristiina Ella Markkanen, ThisisFINLAND Magazine

Finnish app mobilises locals to clear out invasive plants

For the third consecutive year, Espoo, a municipality just west of Helsinki, mobilised citizens to fight invasive species with a mobile game. Through the Crowdsorsa app, 281 players mapped, removed and documented lupine and Himalayan balsam across the city – and got paid for their work.

“One of the most encouraging outcomes was the strong participation of young people in this year’s missions,” says Crowdsorsa’s CEO Toni Paju. “In Espoo, teenagers accounted for nearly half of all users.”

To complete tasks, players recorded videos of invasive species sightings before and after removal. The videos were then uploaded through the app for quality review and approval.

Espoo’s invasive species mission was part of a broader international effort, where Crowdsorsa was used to fight invasives in more than 70 municipalities and cities across Finland, Sweden and Canada.

Finland’s Nokia Design Archive reveals the human stories behind your favourite phones

Metal shelving runs the length of the narrow room, stacked with grey boxes that hold decades of Nokia’s design experiments. The air is cool, the space tight and the hum of the climate system is the only sound.

Inside the boxes are objects that trace the evolution of early mobile technology – wood and foam models sanded by hand, engineering prototypes, colour samples, trend books and concept devices that never reached the market.

A man reaches toward an upper shelf in a small room lined with metal shelving units holding neatly arranged boxes.

Michel Nader organises materials in the Nokia Design Archive, where researchers, students and fans can explore original designs. If anyone wants to access the archive, “they can easily send an email,” he says. “This is open, and then they can see it.”Photo: Emilia Kangasluoma

This is the Nokia Design Archive at Aalto University, just west of Helsinki. I’m here with researcher Michel Nader and photojournalist Emilia Kangasluoma to see how the collection preserves both the objects and the stories behind them.

“These people were inventing their work,” Nader says. “There was no precedent to Nokia. Designers were hired to improve the shape of a phone, and eventually they were trendsetters.”

An unlikely rescue

A geometric glass-and-metal facade reflects surrounding architecture under an overcast sky.

The Nokia Design Archive is housed in the Väre building at Aalto University. In Finnish, väre refers to a ripple on water.Photo: Emilia Kangasluoma

The Nokia Design Archive holds around 25,000 items, divided between this narrow room at Aalto and an extensive online collection covering more than two decades of design work.

None of it was guaranteed to survive. In 2017, professor Anna Valtonen, who had started the collection while working inside Nokia, received an unexpected call from a former colleague. As a result of Microsoft’s decision to shut down Nokia’s mobile device research and development operations in Finland, the archive’s materials were about to be thrown away, but there was still a chance to save them. (Microsoft acquired Nokia’s Devices & Services business in 2014.)

A grey gaming-style mobile device featuring a small display, directional buttons and a slanted number keypad.

Nokia’s N-Gage, codenamed the Starship, set out to merge mobile phones with handheld gaming. Innovative but awkward to use, it became one of Nokia’s most memorable experiments – arriving a year before the Nintendo DS.Photo: Emilia Kangasluoma

What followed has already become part of archive lore: a midnight call to Microsoft’s legal team in the US, an urgent scramble for permissions and, finally, a rescue mission to pick up what remained. “The lawyers went to talk to the US people in the middle of the night,” Nader says. “They got them to sign the contract in 24 hours, which was like a record thing.”

What survived was moved to Aalto and gradually rebuilt. The collection continues to grow as former designers contribute stories and context. “This lived experience adds to the archive,” says Nader.

The team that brought fashion to phones

A hand points at a chart displaying an assortment of small coloured plastic and metal samples arranged in rows.

Colour and material swatches like these gave Nokia designers a tactile guide, helping ensure that illustrations and prototypes matched the final look and feel of the phones.Photo: Emilia Kangasluoma

The archive also preserves the unusual origin story of CMG (Colours, Materials and Graphics), the Nokia design team that helped change the look of mobile technology worldwide.

“CMG did not exist as a field,” Nader says. “At first it was one fashion designer hired in accessories – she was making pouches for phones. And she was like, ‘What if we make phones with colours?’, and she started painting them. The painted phones suddenly exploded and sold [best], so they started hiring more fashion designers and created the CMG team.”

A sleek metallic handheld device featuring a green screen is shown with its thin chain arranged loosely around it.

A rare Nokia film prop designed for Minority Report. “Nokia was commissioned to design the futuristic gadgets featured in the movie,” says researcher Michel Nader. Only a few prototypes were ever produced.Photo: Emilia Kangasluoma

Brightly coloured cutouts of old-style mobile phones are arranged on yellow paper alongside handwritten notes.

A glimpse into Nokia’s design process: a handcrafted presentation shows how designers combined technical specs with fashion-forward ideas. Released in 1998, the 5110 was one of the first phones with changeable covers.Photo: Emilia Kangasluoma

What emerged was the world’s first fusion of fashion and telecommunications. Designers developed seasonal colour palettes, coordinated with factories across continents and shaped how millions of people experienced their mobile devices.

“They were invited to Paris [Fashion Week] to tell people the colours of the next season,” says Nader. “This was unique. This really didn’t happen anywhere else.”

The Moonraker: a smartwatch with a funeral

A fancy futuristic watch with a sleek digital screen.

The Moonraker smartwatch, finished but never released.
Photo: Emilia Kangasluoma

Nader opens a box to reveal a slim green smartwatch: Nokia’s Moonraker prototype. It was nearly finished when Microsoft cancelled the project after the acquisition. “That is a working prototype of the Moonraker,” Nader says. “They were planning for two years full-time and then it got pulled.”

In the digital archive, designer Apaar Tuli recalls the moment the team learned it was over: “The product was maybe two months from launch…The software was running. The hardware was close to the final build.”

Hundreds of devices had already been built and were boxed and ready. “When we heard the news, there was a bit of tears shed.”

To mark the loss, he took his team to the beach near the Nokia office in Espoo. “We wanted to do a little funeral party for our watch,” he says. “We sat there and discussed all the amazing experiences we had designing this product together. We kind of did a ceremonial funeral by burying it under the sand.”

It took months, he admits, before he could work on another device. “But Moonraker was definitely an amazing adventure,” Tuli says.

Design becomes a life’s work

A man with a short beard and a dark T-shirt leans against a staircase wall beside tall vertical railing supports.

Michel Nader connects with former Nokia designers, gathering their materials and stories for the archive. “I really do want a dumb phone though,” he admits with a smile.Photo: Emilia Kangasluoma

At its peak, Nokia’s design organisation included hundreds of designers working across continents and time zones. The pace could be overwhelming. “One of the designers was telling me that they had, at some point, 75 projects on their desk at the same time,” Nader recalls. “And they only would produce maybe 10 to 20 percent.”

A wearable wristband made of clear sections and red bars connected to a square gadget with a digital screen.

This prototype for Nokia’s Medallion II, part of the Imagewear series, blended mobile technology with fashion. It allowed wearers to display digital photos as jewellery-like accessories.Photo: Emilia Kangasluoma

The intensity came with a price. “This was not a time when wellbeing was so important,” he says. “They dedicated their life to it. I had designers talking to me about how they had sleeping bags in the office. They had so much pressure.”

When Microsoft later shut down Nokia’s mobile phone operations, many designers struggled with the sudden loss. “One of the designers was talking about how he, for two years after leaving Nokia, couldn’t even work,” Nader says. “He was just destroyed. It was their family, but also everything.”

The human side of design

A compact blue mobile phone featuring a small display and raised number buttons placed on a white background.

Codenamed Chameleon, Nokia’s 3210 introduced fully changeable covers, inspiring a huge third-party market. The customisation helped make it one of Nokia’s most recognisable phones.Photo: Emilia Kangasluoma

As we step back into the daylight, the archive feels less like a collection of boxes and more like a record of lives shaped by design. The prototypes and interviews reveal the hopes, doubts, heartbreaks and breakthroughs behind devices that shaped how the world communicated.

And the influence didn’t end there. When the designers moved on, they carried their CMG training into other companies and classrooms, spreading the design approach that began at Nokia. The story continues through them, in the ideas and design cultures they continue to build.

By Tyler Walton, January 2026; photos by Emilia Kangasluoma

Producing just enough: Finnish startup uses AI to rethink retail

Could consumption and manufacturing be tempered simply by avoiding overproduction in the first place? And what if retailers had precise, real-world data about which products would truly resonate with shoppers, allowing them to produce just enough, neither too much nor too little?

These are the questions that Finnish startup Clair, founded in 2025, has set out to answer. CEO Eerika Savolainen launched the company with two partners, driven partly by personal irritation.

“I’ve always been fascinated by retail and fashion, but I’ve also been frustrated with how the world works,” she says.

For her, the sticking point is overconsumption.

For nearly five years, she bought only second-hand clothing, until one discovery derailed the experiment: finding well-fitting trousers on the used market was nearly impossible.

“There is a place for new products too,” she notes.

Teaching retailers what consumers really want

Silhouetted figures face a colourful stage filled with bright pink lights and geometric decorations.

Slush is one of the world’s leading startup and tech events, bringing together startup founders, investors and global innovators in Helsinki each year.

Clair is building an AI-powered assortment-planning tool that helps buyers and product managers decide what to purchase and in what quantities.

“The root challenge is whether we can understand, in a data-driven way, what consumers truly want and will buy,” Savolainen says.

“Once we know that, production can focus on the right items, so that manufacturing serves its purpose as efficiently as possible.”

The company works with consumer brands and retailers across the Nordic countries and Europe, particularly in categories with long production cycles – apparel, sporting goods, children’s products and pet supplies – where orders for the next season are placed more than a year in advance.

“There’s also a visual dimension: what a garment feels like to a buyer,” she says. “That emotional response can be measured with data, but traditional methods struggle to capture it.”

To bridge that gap, Clair trains its AI on each client’s specific context, allowing it to learn the nuances of their customer base. Broad generalisations about “what sells” become both difficult and beside the point.

The founder’s path: from Slush to startup life

A dark event hall displays many people seated at arranged tables while red lighting fixtures hang overhead.

At Slush 2025, over 6,000 startups, 3,500 investors and 1,700 partners and ecosystem builders convened in Helsinki.

Clair is the first company founded by the 30-year-old Savolainen. Before launching it, she explored job opportunities but found nothing that felt compelling enough.

“Now it feels like I’m using my time meaningfully,” she says. “It’s important to me that if we succeed, we’ll bring something into the world that deserves to exist.”

She had previously found similar purpose at Slush, Europe’s most energetic startup event, based in Helsinki. Savolainen joined as a volunteer during her studies and eventually rose to lead the organisation.

“I’m very proud to have been part of it,” she says. “It was addictive to work somewhere with limitless room to grow and constant new responsibilities.”

In 2022 and 2023, she served as Slush’s CEO. At the 2025 event, she returned simply to enjoy the atmosphere and to meet potential partners for Clair.

“But I still have strong physical memories,” she says. “When I woke up on the Monday before Slush, I immediately felt what the [Slush] team must be experiencing as they gathered for final preparations. I felt it deeply.”

Lessons carried forward

A person, Eerika Savolainen, sits in a small booth with bright lights creating a blurred double-exposure effect over their face and body.

Throughout Eerika Savolainen’s adult life, Finland’s and Europe’s economies have been dragging. “That’s why it matters that there is momentum, and people who refuse to settle for the status quo,” she says.

There are two insights from Slush that stayed with her.

First: Once you’ve worked in a place where your contribution truly matters, you become selective afterwards. You want the next role to be just as meaningful.

Second: You can make things happen yourself.

“That sense of agency is essential if you’re going to become an entrepreneur,” says Savolainen. “You need the courage to put yourself out there.

“As a founder, you must be willing to become an expert in areas where you’re only just beginning to grow as one.”

Those two insights continue to be relevant in her work at Clair, helping her decide which directions are worthwhile and how to navigate the early stages of a young company. For her, they offer a practical foundation in an evolving industry.

Text and photos by Emilia Kangasluoma, December 2025

Finnish knit design adds playful elves to festive socks

Playful elf motifs are a familiar sight in Finnish Christmas culture, and a festive sock design featured on Kotona.com draws directly on that tradition. Designed by Mia Sumell, the knee-high colourwork socks combine bold patterns with classic cuff-to-toe construction, allowing knitters to adjust the fit or experiment with colours.

Elves, or tontut, have long held a special place in Finnish folklore. Traditionally seen as household guardian spirits responsible for a home’s wellbeing, they were closely associated with everyday chores and, especially, Christmas. Over time, these protective figures evolved into the cheerful Christmas elves now central to the season.

The design also reflects a broader culture of seasonal crafting in Finland, where knitting is both a creative outlet and a way to slow down during the darker months.

The pattern is featured on Kotona.com, a Finnish English-language lifestyle site focusing on crafts, homes and everyday Nordic life.

Finnish festive homes capture readers’ hearts this Christmas

Kotona, a Finnish lifestyle website focusing on homes, crafts and everyday Nordic living, recently showcased three festive homes that captured the hearts of its readers. (Kotona means “at home” in Finnish.)

One favourite is a small red wooden house from 1935 on the edge of a forest in Salo, a city in southwestern Finland. At Christmas, the cottage is dressed with traditional decorations like straw goats, himmelis (geometric mobile decorations) and a tree brought in from the forest.

“This home radiates love and calm,” one reader commented.

Readers were equally taken with Villa Tilda, a jewel-like 1930s home in Pälkäne, a small municipality close to Tampere in southern Finland. The house, protected by the Finnish Heritage Agency, now features a stunning glass porch.

“At Villa Tilda, we never skimp on time or effort at Christmas,” says owner Ulla. One reader summed it up simply: “This is Finland’s most beautiful home!”

Another home that captured readers’ hearts was the Marjamäki croft, a small red cottage built in 1882, which exudes an old-fashioned Christmas atmosphere in the middle of a Finnish forest.

“A beautiful, atmospheric cottage,” writes one admirer.

Yes, Santa Claus is from Finland: Ten top facts about Father Christmas

1. Santa Claus really does live in Finland!

According to Finnish tradition, Santa’s original home is on Korvatunturi, a remote peak in Finnish Lapland, tucked away north of the Arctic Circle. Surrounded by forests, rivers and swamps, it’s so secluded that the only way to get there is by hiking or hopping on a reindeer sleigh.

Don’t be surprised if you spot Santa somewhere else in the Arctic, though! He considers all of Lapland, and indeed the whole Arctic region, his home. And if you’re eager to meet him, you can visit the Santa Claus Office in the northern Finnish city of Rovaniemi all year round.

2. He used to dress up as a goat

Harnessed reindeer pull Santa in a red suit on a sleigh across the snow.

Santa travels in style, on a sleigh pulled by reindeer. Leading the way, of course, is Rudolph.Photo: Santa Claus Office

The Finnish word for Santa Claus, joulupukki, means “Christmas goat” and has its roots in old pagan traditions, including the nuuttipukki, a horned figure dressed in furs who visited homes after Christmas asking for leftover food and drink. Today’s Santa is much friendlier, but he’s definitely been around for a long time.

According to Santa’s archive elves at the Santa Claus Office, there’s only one official document that reveals his exact age: his reindeer driving license. Under date of birth, it simply says: “A very long time ago.”

3. Santa’s look has changed over time

Father Christmas in a dark fur coat holds a pipe while standing beside a woman dressed as an elf in a shop in a 1930s black-and-white photo.

A visit by Father Christmas and his elf was captured on film back in 1937 in a Finnish shop.Photo: Kuopio Cultural History Museum

In the old days, Santa wore dark robes and looked a bit scary. It wasn’t until the early 1900s that he became the cheerful, red-suited man we know today.

For Santa, the colour red represents warmth and kindness. He also wears red to cheer up his good friend Rudolph, a reindeer whose red nose matches the outfit perfectly! (Santa remembers going through a grey and green phase in the past. He admits to being a little old-fashioned but says he’s open to a wardrobe update when the right century comes along.)

4. Joulumuori and the elves keep things running smoothly

Santa’s lifelong companion, called joulumuori (“Mother Christmas”) in Finnish, is a wise, kind woman who helps organise Christmas. She and Santa and their team of hardworking elves in Lapland read wish lists, build toys, and make sure children all over the world stay on their best behaviour.

5. Finnish Christmas traditions are warm and cosy

In Finland, Christmas is all about warmth and being together – traditions that capture the same spirit Santa spreads worldwide. Before dinner, many families enjoy a relaxing Christmas sauna. The festive table is filled with traditional foods like casseroles, smoked fish, rice porridge, and homemade treats. Homes are decorated with candles, straw ornaments, stars, and of course, a beautifully lit Christmas tree.

6. In Finland, Santa delivers gifts in person – on Christmas Eve!

Unlike in many countries where presents appear overnight, in Finland Santa often knocks on the door on Christmas Eve and asks, “Are there any well-behaved children here?” Families sing songs with him, chat, and share a laugh before he hands out the gifts. Finnish children cherish this tradition.

7. One night, millions of homes. How?

A young girl in the 1950s looks at a man dressed as Santa in her family’s living room as her mother bends down to speak encouragingly to her.

Father Christmas dropped by a Finnish home in the 1950s. The child couldn’t help thinking he looked a bit familiar…Photo: Constantin Grünberg/Helsinki City Museum

To visit every child in one night, Santa would need to reach hundreds or thousands of homes per second. With midwinter darkness lasting nearly 24 hours above the Arctic Circle, Santa has plenty of time.

It’s simple, really. Anyone could pull it off. All you need is some flying reindeer, a few centuries of practice and a dash of Christmas magic.

8. A Lapland reindeer fact: Santa’s team is mostly female

Five reindeer are standing in a sunlit, snow-covered landscape, looking into the distance.

Lapland and the Arctic are the natural homeland of the reindeer. Photo: Arto Komulainen/Lapland Media Bank

Of course, Rudolph (known as Petteri in Finnish) and his friends pull Santa’s sleigh through snowy landscapes. But here’s a fun twist: If you see antlers on Santa’s reindeer at Christmas, they’re probably female! Male reindeer shed their antlers in early winter, while females keep theirs through spring.

As children all over the world know, Santa’s reindeer love carrots. Regular reindeer, however, prefer lichen, a slow-growing arctic plant that takes years to mature. Perhaps that’s what makes it such a special treat.

9. In Finnish, December is even named after Christmas

In Finland, the old word for December, talvikuu (“winter month”), later became joulukuu – literally “Christmas month.”

Santa Claus himself is known by multiple monikers – Father Christmas, Père Noël, Sinterklaas, and more. As the Finnish saying goes: Rakkaalla lapsella on monta nimeä (“A beloved child has many names”). Santa is proud of his global nicknames.

10. You can send Santa a letter!

Santa shows an elf a card as they sit at a wooden desk surrounded by presents with a long parchment scroll hanging to the floor.

It’s quite the job, reading every single letter sent to Santa!Photo: Santa Claus Office

Santa’s main post office in Rovaniemi receives hundreds of thousands of letters from more than 190 countries every year. Children from all over the world can write to Santa at:

Santa Claus
Tähtikuja 1
96930 Arctic Circle
Finland

Bonus: Why does Santa exist?

Santa is one of the best-known, most beloved figures in the world. For centuries, he has brought joy to children and adults alike, right in the middle of the darkest and coldest season. His most important mission? To remind people of all ages that there is a world of fairytales and dreams where everyone is always welcome.

Sisu movie sequel: Finnish sisu never goes out of fashion

Long touted as a unique key to understanding the Finnish mindset, the word sisu is difficult to translate, but it depicts courage, guts, bravery, willpower, tenacity, determination or some combination thereof.

The term received renewed attention with the appearance of the movie Sisu in 2022, in which it was described as “a white-knuckled form of courage and unimaginable determination.” The equally brutal 2025 sequel, Sisu: Road to Revenge, is keeping it in the spotlight.

The film, which the Observer calls “insanely violent” and “wildly entertaining,” stars Jorma Tommila as Aatami, who takes on a Soviet bad guy with “gore-splattered” results. (In the first Sisu, it was Aatami against the Nazis.)

The Sisu movies are directed by Jalmari Helander, previously known for the 2010 Rare Exports: A Christmas Tale, which contained a combination of action, comedy and horror. “Sisu: Road to Revenge consistently and creatively kills the competition,” says a review on Rotten Tomatoes. The film has proved a US box office draw – at the time of writing, it is among the top recent releases and is already set to surpass its predecessor, which in the meantime is now watchable on Netflix.

Elsewhere on this website, we discuss the significance of sisu as it pertains to civilised Finnish culture. It can be the quality that keeps you going in sports or gives you healthy energy in your daily life.

The Guardian, the Economist, the BBC and Aalto University are among the outlets that have taken note of sisu (the word) and its many meanings. “Revenge” isn’t one of them, but don’t let that spoil a good action film when you take your seat in the movie theatre.

By Peter Marten, December 2025