In Oulu, northern Finland, cultural events you don’t want to miss

Arts & cultureTravel

Programme picks you don’t want to miss:

Summer Night’s Dinner In Summer Night’s Dinner guests share local dishes at a kilometre-long table. The more adventurous foodie might try rössypottu, a dish made of pork and potatoes, recently rated the worst food in the world. August 15, 2026.

Dalia Stasevska stands in front of a wall, smiling over her shoulder at the camera.

Dalia Stasevska

Beyond the Sky brings space within reach. The project blends art, science and technology, reflecting astrophotographer Jukka-Pekka Metsävainio’s photos of distant nebulae on the ceiling of the Oulu Hall event centre. The Oulu Symphony Orchestra brings Lauri Porra’s evocative musical composition to life, conducted by Dalia Stasevska.
 November 19–21, 2026.

A man sits on a wooden bench in a sauna, throwing water from a ladle.

Olosauna is a modern village sauna.

The Art of Sauna The unique wonders of Finnish sauna culture will present themselves to guests at Tuira Beach, located by the Oulujoki river delta. Visitors can rent mobile saunas made of plywood, each fitting up to ten people at a time. Throughout the year.

Untamed Office is an urban production agency that recruits teams of young adults to bring Oulu to life. They organise clubs, street festivals, design events and exhibitions on Pikisaari, an island inhabited by artists and the creative class. Throughout the year.

Hydropower plant series This experimental opera series takes over the hydropower plants of rivers Oulu and Emä. Performances will spread to the vast area from Suomussalmi to Muhos. The series explores the harnessing of the rivers from the 19th century to this day. You can even experience shows at the bottom of the river! Throughout the year.

Ekho Collective: Layers in the Peace Machine
The immersive installation is based on the literary work called Peace Machine by late researcher Timo Honkela. The artwork sheds light on the concept of building peace and will be influenced by audience members’ peace-related memories, collected in 2025. Throughout the year.

By Kristiina Ella Markkanen, ThisisFINLAND Magazine
Photos: Lumi Ripatti, Kevin Kallombo

In Finland, swimwear isn’t just for summer

Business & innovationFashion

It’s not easy being the CEO of a Finnish swimwear brand. Both Salla Maisonlahti, cofounder of Halla Halla, and Laura Saarinen, founder of Lilja the Label, have the same question topping their FAQ lists: Aren’t your summers really short?

“First: Finns know how to make the most of every season, so people wear swimwear all year round,” Maisonlahti says. “And second: we don’t only sell swimwear to Finns. It’s always summer somewhere!”

Saarinen, too, points out that Finland has a wonderfully – and exceptionally – diverse swimwear culture.

“Our sauna culture as well as our ice swimming and cold-water swimming culture ensure that for us, swimwear isn’t just for summer and travel,” she says. “That’s the message we want to take abroad, too.”

And the message has indeed travelled. Halla Halla ships its products all around the world, although Finland remains its strongest market. For Lilja the Label, 80 percent of sales are international, with the biggest customer base in Scandinavia and German-speaking Europe.

Sustainability as the guiding principle

A woman in a red one-piece swimsuit with adjustable side ties leans against rocks, shading her eyes from the sun.

Many Lilja the Label products are adjustable, so that slight changes in body size don’t need to mean buying new swimwear.Photo: Anna Kozhemyakina / Lilja the Label

For Halla Halla and Lilja the Label, sustainability is a central part of their approach to design and manufacturing. Their products are made of Econyl, a fabric made from different types of nylon waste, such as discarded fishing nets. Whenever possible, both brands make their swimwear reversible, so customers essentially get two styles in one product.

Lilja the Label’s products are manufactured in Portugal, and Halla Halla collaborates with a factory in Bali, Indonesia. Maisonlahti’s cofounder Hanna Chalvet lives in the area and visits the facility on a weekly basis.

Three women in colourful patterned swimsuits stand together by a pool, smiling and laughing.

Halla Halla products can be spotted on dry land as well, as the colourful prints make for great summer festival gear.Photo: Halla Halla

“Sustainability is like an umbrella on top of everything we do, be it what happens in our Helsinki shop or what we pack our products in,” Maisonlahti explains.

Saarinen says that Lilja the Label focuses on neutral colours, classic designs and adjustability. This way, the swimwear won’t go out of fashion and can adapt to some changes in body size.

Although sustainability is the backbone of every decision Saarinen makes as the CEO, the core of Lilja the Label’s mission is to make excellent swimwear.

“It’s not enough to be as sustainable as possible. We also want our products to be as good as possible,” she says. “Swimwear is intimate and sensitive, as people are rarely as exposed in public as they are when they wear a swimsuit. We want them to be so good that people want to put them on again and again.”

Both brands also want to serve various purposes. All three businesswomen are avid surfers, so Halla Halla and Lilja the Label want to provide for those who need their outfits to suit demanding water sports; and those looking for good times and minimal tan lines can go for less coverage. The products aren’t strictly for water-based activities either: Maisonlahti frequently spots Halla Halla products on people doing yoga or partying at festivals.

Creating space for community

A woman floats on her back in deep, rippling water, wearing a one-piece swimsuit, with her arms outstretched and eyes closed.

Lilja the Label has taken its swim clubs abroad, spreading the word about cold-water swimming.Photo: Fiia Ketonen / Lilja the Label

Both Halla Halla and Lilja the Label are also keen to create occasions for putting on swimwear. Halla Halla has a set of sauna discos – yes, discos in a sauna – lined up for the coming summer.

“It’s a playful new concept where sauna culture meets music and socialising,” Maisonlahti says. “Inspired by similar events trending across Europe, the idea is simple: heat, good music and people coming together to have fun in a uniquely Nordic way.”

Lilja the Label has organised swim clubs both in Finland and abroad, inviting locals in different cities to get together for cold-water swimming and to get to know the brand.

“As our business is mostly digital, we wanted to find a way to connect with our customers,” Saarinen says. “Our swim clubs have been a powerful way of meeting clients and bringing a physical element to our brand.”

Even in neighbouring countries, Finnish sauna culture seems to have an almost mystical element to it. Saarinen has noticed that people taking part in swim clubs have plenty of interest in and questions about sauna etiquette and all the dos and don’ts.

“We’ve ended up becoming sauna and cold-water swimming ambassadors abroad, which is of course really lovely,” she says. “But we’ve also noticed how much people are longing for community and genuine encounters.”

The best feedback Saarinen has received is when people tell her that they’ve become friends with people they’ve met at Lilja the Label’s swim clubs.

“It feels so valuable that we’ve been able to create a space for encounters that goes way beyond swimwear.”

Text by Anne Salomäki, April 2026

Finnish artist turns shifting winds into immersive art at Venice Biennale

Arts & cultureArt

Marking the 70th anniversary of the Pavilion of Finland, Frame Contemporary Art Finland commissioned and will present Aeolian Suite by artist Jenna Sutela at the 61st International Art Exhibition of La Biennale di Venezia, on view from May 9 to November 22, 2026.

Curated by Stefanie Hessler, Aeolian Suite unfolds as a multisensory environment, transforming the pavilion into a windscape of sound and movement. The artwork is composed using meteorological data, musical instruments (such as a clothesline, wind machines and a children’s woodwind orchestra) and the winds from Venice, Helsinki and beyond.

“The pavilion whisks us into an expanded conversation with the atmosphere – one that moves between scientific measurement and poetic intuition, between control and surrender,” says Hessler.

Light and laughter: Finland awakens with the joyful arrival of spring

Life & societySeasons

In a country shaped by long winters, spring is less a gentle transition than a sudden release. One week the streets are lined with snowbanks; the next, the snow is gone, café terraces spill onto pavements and bicycles reappear as if summoned by the sun. Finns don lighter jackets, swap boots for trainers and step back into the open air with visible relief.

The transformation is dramatic. In southern Finland, bare branches suddenly shimmer with pale green. The forest floor, brown and muted for months, erupts with small but determined flowers: liverleaf, wood anemone and bright yellow coltsfoot pushing up through last year’s leaves.

If winter were a long sentence, spring would be the exclamation mark.

A season of light

A person jogs along a riverside path beneath a bridge at sunset, their silhouette casting a long shadow across the ground.

Photo: Jussi Hellsten / Helsinki Partners

Light is the real protagonist. After months of careful rationing, the sun returns with extravagant generosity, as if making up for lost time. It lingers into the evening and spills across the Baltic. Along the waterfront, people pause to watch it slowly set below the horizon.

Farther north, in Lapland, the contrast is even more striking. While cherry trees and balcony plants are budding in the south, skiers still glide across snowy fells under lengthening, luminous days.

Parks, pins and the promise of warmth

Two people in wide-brimmed hats smile at the camera during a street festival in Helsinki, with crowds and stalls along the road.

A one-day street festival in the Helsinki neighbourhood of Arabianranta brings art, food stalls, a flea market, circus and music performances, and thousands of visitors.Photo: Juha Valkeajoki / City of Helsinki

Urban parks fill with laughter, picnics and the distinctive clatter of wooden pins from the Finnish game of mölkky. It’s a tradition that involves throwing a wooden pin to knock over other pins; it reclaims lawns and courtyards each spring.

Grills are fired up on balconies and beaches alike. The first outdoor gatherings feel celebratory, even if the air still carries a chill. A Finn in April may be wrapped in three layers and still insist, confidently, that it is “quite warm in the sun.”

A season of gratitude

A smiling person wearing glasses and a black beret stands beneath pink cherry blossoms in Roihuvuori Cherry Park, Helsinki, Finland.

Roihuvuori Cherry Park in eastern Helsinki features 152 cherry trees, planted with sponsorship from the city’s Japanese community. In spring the Japanese Hanami festival is celebrated here when the cherry trees are in bloom.Photo: Juha Valkeajoki/Sherpa/City of Helsinki

Joggers reclaim forest trails as soon as the ice melts, revelling in firm ground and birdsong. Photographers crouch to capture the season’s first blossoms. Balcony gardeners begin planting herbs and flowers, transforming small urban spaces into pockets of green.

Even the simple act of noticing – the first flower, the first butterfly, the first warm evening – fills the heart with thanks. After months of white and grey, colour feels extravagant.

On the second Sunday in May, families gather for Mother’s Day, offering flowers and gratitude. It often coincides with the first mild weekend of the year. Restaurants fill with families enjoying brunch; children present handmade cards; and spring jackets finally replace heavy coats.

It is difficult to say whether the season inspires the celebration or the celebration confirms the season. In addition to Mother’s Day, other holidays are also strongly associated with spring: Easter and Vappu (May Day), celebrated on April 30 and May 1).

Opening the cottage door

Spring also signals the gradual return to the summer cottage. Across Finland, families begin visiting their mökki to air out rooms, sweep away winter’s dust and prepare for the months ahead. Often there is still snow in the shade, and lake surfaces may be only partly thawed.

But the ritual of “opening the cottage” marks the psychological start of summer. Windows are thrown open to the fresh air. Blankets are shaken. Gardens are sown. Plans are made.

A season in a week

Two people stand on a small dock by a red cottage in Finland, preparing to swim along a rocky shore surrounded by forest.

Photo: Maija Astikainen / City of Helsinki

After months of darkness, cold weather and reckless coffee consumption, there is a collective exhale. People linger outside. Conversations stretch longer. The threshold for joy seems lower; a sunny afternoon is reason enough to celebrate.

At the same time, the season can arrive with startling speed. I’ve heard it said that spring happens in a single week. The shift from grey to green can feel abrupt. Yet this suddenness is part of its charm.

In Finland, spring does not creep in politely, asking for permission. It bursts through the door, floods the room with light and insists that everyone come outside.

By Tyler Walton, April 2026

Northern Finnish city of Oulu offers magical mix of tech and culture

Arts & cultureTravel

Dozens of meters below the ground, in a combined parking space and a fallout shelter, something extraordinary will take place. In the northern city of Oulu, Danish artist Jakob Kudsk Steensen will create an underground world where real pieces of nature interact with digital environments. The simulated virtual world will focus on Oulu’s subarctic setting – one of the fastest-changing environments in the world.

Underground Clash (working title) is one of many installations during Oulu’s year as the European Capital of Culture in 2026. Mixing art and technology comes naturally in a city with strong underground cultures, a hub for 6G development and a home of global tech companies like smart ring company Oura.

According to programme manager Henri Turunen, bold and curious approaches to technology can make it visible in a new way.

“When you use the latest technology to create something deeply immersive, the experience can feel almost magical,” he says. “There’s a kind of mystique or enchantment that emerges when art and technology meet.”

Embracing the peculiar

Artist Jakob Kudsk Steensen stands in front of a subterranean rock wall.

Artist Jakob Kudsk Steensen is crafting an immersive installation set within an underground car park.

For past decades, Oulu has been known for cultural events and local quirks residents affectionately call oddities. These include the annual Air Guitar World Championships, the techno festival Frozen People (held on the frozen sea), mayonnaise pizza and Screaming Men’s Choir Huutajat who scream and shout instead of singing. The musical subcultures range from harsh noise to electronic music.

Turunen recognises and appreciates these peculiarities. It’s easy to bring together unexpected elements in a community with no fear of experimentation.

“When we work across silos, it becomes easier to try new things and cross different boundaries,” Turunen says. “There’s a certain DIY mindset here, too. If you need a piece of equipment but it’s 600 kilometres away, you have to figure things out together.”

An example of this spirit is Villit – The Wild Ones, an immersive dance performance that can be seen as part of the Oulu 2026 programme during the summer. Created by a large international team, local dancers and community members, the piece invites audiences on a journey across urban space with multiple entry points and a shared final celebration where all paths come together.

“A person who listens is willing 
to change”

Artist Antye Greie-Ripatti stands in front of bare birch trees.

Antye Greie-Ripatti founded the Hai Art organisation, which focuses on artistic intervention.

The final months of 2026 in Oulu will celebrate contrasts: light and dark, technology and art, local and global. It is in this very space where multidisciplinary artist Antye Greie-Ripatti, also known as AGF, has found her niche.

From electronic music and composing to collaborative sound art in political spaces, Antye Greie-Ripatti is known for her unfiltered approach to technology as a medium for creative expression.

Together with her partner Sasu Ripatti, she curates the TAR Festival in November, part of the Capital of Culture programme – a three-day experience of genre-bending art, communality and the northern hospitality.

“We want to highlight the art that makes Oulu the city it is,” Greie-Ripatti says. Oulu is not a large city, but “in a smaller city, offering another layer to the existing reality becomes more tangible, more concrete. You can actually see the impact.”

Liberation through technology

Now based in the municipality Hailuoto, some 50 kilometres from Oulu, Greie-Ripatti balances quiet island life with artistic work. This is in stark contrast to her upbringing in East Germany, where she came of age in the late 1980s.

With the fall of the Berlin Wall in 1989, she was exposed to personal technology for the first time in her life: computers, the internet and portable devices were music production tools never before available.

“I am a first-generation bedroom producer, meaning I got my start before commercial platforms and streaming services,” she explains.

For the young Antye Greie, with unrestricted use of technology came artistic independence and liberation. The lack of commercialisation allowed her to explore and experiment, eventually finding her own creative nook.

She describes herself as a sound sculptor, turning sounds into pieces of abstract art. Her work considers technology as something inherent to humans – using one’s voice, singing and listening are technologies just as digital software and production tools.

All of her work boils down to a fundamental question: When it comes to art, what do you use technology for? 
It is not simple or easy to determine but: “Do you want to use technology to create or destroy?”

Bouncing sound waves

Greie-Ripatti sees TAR as a chance to bring people together around the idea of creating hope through listening. Since 2020, she has been investigating listening in her work. For example, she has asked children to listen to field recordings of bats, wind and leaves, and re-make these sounds with their own voices. Then they examined and edited the audio waveforms.

“Listening requires openness,” she says. “A person who listens is willing to change.”

Through deep listening she can still find the freedom she felt when she first began making music. Listening opens you up to new, unexpected things. Greie-Ripatti compares this unpredictability to sound itself.

“Sound waves bounce off walls and make new waves; they have a mind of their own. You don’t know what’s going to happen. Isn’t that like life itself?”

By Kristiina Ella Markkanen, ThisisFINLAND Magazine
Photos: Vera Lakovaara, Malthe Ivarrson

Finnish fashion houses greet spring with clean lines and colour

Business & innovationFashion

Flowers and fashion both bloom in Finland when the snow melts and the days get longer and warmer, giving people a great reason to dress up and celebrate.

Dressing up, the Finnish way

A collage shows pastel-toned womenswear, including a pink dress, cream blazer, textured sleeveless dress, jewellery, clutch bag and beige heels, alongside a model wearing a textured pink dress and black heels.

1. Blazer, Almada Label; 2. Dress, Katri Niskanen; 3. Crystal earrings, Keski-Pomppu; 4. Silver bracelet, Annele; 5. Bouclé dress, Andiata; 6. Shoes, Hagelstam; 7. Clutch bag, Nanso.Lookbook image: Katri Niskanen

Finnish festive dressing often leans towards clean lines. The interest comes from cut, materials, colours and detail.

One of the leading names in occasionwear is Katri Niskanen. She became a household name after winning the Finnish version of Project Runway in 2009. Her designs are often seen on the red carpet and at gala events, and brides also turn to her for their special day. Her work is known for fluid fabrics, strong tailoring and a refined sense of how each garment moves with the body.

Another notable brand is Andiata, whose aesthetic is worn across the Nordics, from Crown Princess Victoria of Sweden to Queen Mary of Denmark, as well as Suzanne Innes-Stubb, the first lady of Finland.

Spring celebrations welcome more colour

A collage shows a navy shirt, light blue suit, brown loafers, wristwatch, sunglasses and cufflinks, alongside a model wearing a rust-coloured blazer, dark polo shirt and cream trousers.

1. Shirt, Pure Waste; 2. Tassel loafers, Schoffa; 3. Kelo Blue Field Watch, S.U.F Helsinki; 4. Light Blue Ceremonial Suit, Turo; 5. Sunglasses, Aarni; 6. Silver cufflinks, Lumoava.Lookbook image: Schoffa

Festive dressing is becoming more relaxed and colourful. A suit no longer needs perfectly matching pieces. A blazer paired with contrasting trousers feels modern and intentional.

Schoffa and Turo offer made-to-measure services, creating suits, blazers and trousers tailored to each client’s exact measurements. The result is a precise fit with carefully considered details.

A different approach comes from Pure Waste. Founded in 2013, the brand focuses on circular production. Its garments are made from 100-percent recycled fibres. This shirt (number 1 in the photo), for example, is crafted from recycled cotton and polyester sourced from plastic bottles. Its production uses 99 percent less water and generates 50 percent fewer carbon emissions compared to products made from virgin materials.

Off-duty dressing with intent

A collage shows a beige jacket, black sunglasses, decorative brooch, white shirt, blue jeans, red patterned handbag and brown sneakers, alongside a photo of a model wearing a tan jacket and light trousers.

1. Denim jacket, Marimekko; 2. Sunglasses, Balmuir; 3. Pre-loved brooch, Kalevala; 4. Knitted mini handbag, Marimekko; 5. Crepe shirt, Almada Label; 6. Denim jeans, Gauhar; 7. Suede trainers, Terhi Pölkki.Lookbook image: Makia

Weekend dressing is about ease with intention. Comfort matters, but so does building a wardrobe that feels personal and is easy to mix and match. Pieces designed for rewear are the ones worth investing in.

To bring in personality, the focus shifts to details. Kalevala offers a curated selection of pre-loved jewellery that adds history and individuality to everyday wear. Brooches, in particular, are making a return. Pin one onto a jacket for an instant refresh, or place it on a cap or bag for a fun accent.

Material-driven everyday dressing

A collage shows a tan jacket, red sweatshirt, cream trousers, two-tone cap, brown backpack, sunglasses and dark shoes, alongside a model wearing a similar outfit.

1. Jacket, Makia; 2. Fleece cap, Halti; 3. Sweatshirt, Makia; 4. Chinos, Schoffa; 5. Sunglasses, Aarni; 6. Backpack, Globe Hope; 7. Boat shoes, Pomar.Lookbook image: R-Collection

Casual dressing for men builds on the same principles: function first, combined with an understanding of what works with pieces you already own and wear regularly. The aim is not to reinvent your wardrobe, but to make better use of it.

Materials play a defining role. From Aarni’s sustainably sourced wood frames to Globe Hope backpacks made from surplus cotton, each piece highlights how material choices can shape the design. They bring depth and interest to otherwise simple outfits.

By Johanna Piispa, April 2026
(Images courtesy of the brands)

Why Finnish children dress up as witches at Easter

Life & societyTraditions

An excited group of kids rings the doorbell of a house near the Finnish capital. A smiling neighbour opens the door.

After politely asking for permission, the children recite a traditional rhyme together while waving decorated pussy willow branches. The poem wishes health and prosperity for the coming year and ends with a playful exchange:

“Virvon varvon, tuoreeks terveeks, tulevaks vuodeks, vitsa sulle, palkka mulle!” (In translation: I wave a twig for a fresh and healthy year ahead; a twig for you, a treat for me!)

One by one, the children each hand over a branch and the homeowner places sweets in the baskets they carry.

At a dining table, an adult carefully adds makeup to a child’s face as part of Easter preparations in Finland, with festive decorations around the room.

Ulrike Kivelä carefully applies Easter witch makeup to Felisa’s cheeks.

On a residential street in Finland, a child in an Easter witch outfit walks along the pavement as a neighbour with a pram and two dogs approaches.

Little Felisa bumps into some neighbours on her way to the next house.

A small leafless tree outside a brick house in Finland is decorated with colourful Easter eggs hanging from its branches.

Easter decorations are already set out. The Easter egg, symbolising life and rebirth, is one of the most common decorations.

Easter is a Christian holiday, yet in Finland its traditions form a unique blend of ancient folklore and the celebration of spring’s arrival after winter.

Homes are decorated with colourful symbols of renewal – daffodils, freshly grown Easter grass and hand-painted eggs. But for many, the most anticipated tradition takes place on Palm Sunday or Holy Saturday, when children all around Finland dress up as witches and go from door to door, offering blessings and decorated willow branches in exchange for sweets.

We joined local children in the Lippajärvi neighbourhood in Espoo, west of Helsinki, to follow how the tradition continues today.

Children in Finland dressed as Easter witches stand at a front door holding decorated willow branches and baskets for sweets.

There’s no shyness in sight when the children ring the doorbell.

A wicker basket containing assorted sweets is carried by a child taking part in Easter traditions in Finland.

The day has been successful. Sweets are piling up in the baskets, and there are still a number of houses to go.

A child dressed as a witch in a pink outfit and black hat stands outdoors in Finland holding a basket and leash beside a dog wearing bunny ears.

In the Easter spirit, the family dog is also wearing a pair of bunny ears, while Emily, 5, is dressed as a witch.

At the German-Finnish Kivelä family home, the day begins with a flurry of preparations. Mother Ulrike Kivelä helps Felisa, 3, and Tapio, 7, get into costume. She paints rosy cheeks and freckles on Felisa, while Tapio gets a little wizard’s moustache and beard.

The family is flying to Germany for Easter, but their mother deliberately booked a later flight so the children could take part in the Finnish tradition. “It’s important to create these memories for them,” she says.

Before heading out, the children meet up with family friends from the same neighbourhood. Viljo, 8, and Ivo, 5, are also dressed as witches, ready for the day’s adventure. Their mother, Daria Dunajewdka, carries a large bundle of beautifully decorated pussy willow branches that the children have prepared for the event.

Viljo, in particular, has been especially eager about decorating them – “for him, it’s even more important than the chocolate reward,” Daria says.

Children in Easter witch costumes stand at a doorway holding decorated willow branches while an adult answers from inside.

Ivo, Felisa and Viljo are greeted by the residents. In this family-friendly neighbourhood most people are prepared for Easter visitors.

Two children pose in a yard with a dog, one wearing a black witch’s hat and patterned dress, the other in a bright red top.

Friends Ella, 9, and Ida, 9, have a clever trick to collect candy faster: they each offer two branches at every door to double their reward.

Three children in Easter witch costumes walk along a residential road carrying baskets and decorated willow branches.

Little witches rush off to the next house.

The tradition of going from door to door at Easter is known as virpominen (“the act of wishing someone happiness with a willow branch”). It is a vivid example of how cultural traditions mix and evolve over time. The custom of blessing neighbours and relatives with willow branches originates in eastern Finland.

The branches symbolise the palm leaves that, according to the Gospels, people laid on the ground when Jesus entered Jerusalem on Palm Sunday.

Dressing up as witches, on the other hand, comes from western Finnish folklore, where people once believed that witches and evil spirits roamed freely around Easter. To ward them off, spells were cast and bonfires were lit. Over time, these two traditions merged, and the blessing ritual was combined with the playful witch costumes.

The next stop is at the children’s kindergarten teacher’s door. Most of the other visits are also at familiar houses in the family-friendly neighbourhood. From the smiles that greet them, it’s clear the little witches are welcome visitors. The steadily growing piles of sweets in their baskets are another sure sign that they were expected to call.

An adult gives treats to children dressed as witches at a front door, their baskets and colourful willow branches held nearby.

A decorated willow branch is exchanged for sweets. Typically they are chocolate eggs and other Easter-themed treats.

Children dressed for Finnish Easter traditions pose beside a utility box, carrying baskets and wearing headscarves and bunny ears.

Brothers Samuel, 3, Mikael, 7, and Simeon, 5, have finished their rounds. They still have to wait until lunch is over before tasting the day’s candy catch.

A costumed child with a hat and cape carries willow twigs and sweets while hurrying through a neighbourhood during Finnish Easter traditions.

Lilian, 10, hurries to the next house. Most years she has dressed as a witch, but this year she is trying something different.

More children appear along the way on the sunlit streets. Most are dressed as traditional witches, but among them are also chicks, bunnies, a dinosaur and even a Moomin character, Little My (the world-famous Moomins are the creation of Finnish author and artist Tove Jansson). The variety of costumes shows how the tradition continues to evolve and adapt. The children pause to compare their catches before setting off again. The group hurries to the next house with such excitement that the youngest, Felisa, struggles to keep up.

As their route nears its end and the idea of heading home is mentioned, the children protest in unison: “Not yet, not yet!” Only when their last branch has been handed out are they finally ready to return, their baskets heavily laden with sweets.

For these little witches, the day has been a success.

Text by Ilona Koskela, photos by Mikko Suutarinen, April 2026

Here are two Finnish apps that help build real-life connections

Business & innovationStartups

People in Finland build community is built through shared activities like talkoot – neighbours helping out together, for instance spring cleaning gardens and courtyards after the snow has melted – and hobbies that act as social glue. Indeed, around 90 percent of Finns have at least one hobby – including almost all children under ten. Participation isn’t unusual; it’s expected.

“I first started doing gymnastics when I was five,” says Meri-Tuuli Helin, a Turku-based mother of two. “Even when I returned to it later, after 20 years, it felt like coming back to the community. We all share the same hobby and the same interest.”

Belonging by design

A woman, Meri-Tuuli Helin, CEO of Gubbe, stands smiling with her arms crossed against a pink background, wearing a light pink Gubbe sweatshirt.

“You can give – and get – so much from someone who has lived a different life,” says Meri-Tuuli Helin, CEO of Gubbe.Photo: Gubbe

Helin has since passed her enthusiasm on to her children, whom she regularly ferries between after school activities in a flurry of jackets, boots and sports gear. But Helin also works to maintain connections later in life – particularly when mobility, health or daily routines begin to shift.

As the CEO of Gubbe, Helin enables families to arrange regular visits for their older relatives. Most of these are carried out by young people, many of them students. Together, they bake pulla (a traditional Finnish sweet bun), go for a walk, tidy the flat or simply sit and talk. Efficiency isn’t the point. Presence is.

“It’s like a personal trainer that comes to help you stay active and live your wonderful life until the end,” Helin says.

The exchange runs both ways. Older people remain anchored in everyday life; youngsters gain flexible, meaningful work – and often an unexpected friendship.

“The most heartwarming thing is bringing together two generations,” Helin says. “You can give – and get – so much from someone who has lived a different life.”

For Helin, these small encounters are building towards something bigger on the horizon.

“The dream is to one day create homes similar to elderly housing, but where young people and older residents live together,” she says. “A real community, with shared activities and everyday life side by side.”

Asking is a strength

A woman and a man shovel snow side by side in a wintery yard while a dog runs between them.

From silence to solidarity, Commu is lowering the threshold for asking for help.Photo: Commu

The same logic is reshaping everyday life in Finland, as digital platforms make asking for help simpler – and increasingly normal.

“With a few clicks of a button, just like you would order food for home delivery, you can find help,” says Karoliina Kauhanen, one of the founders of Commu, an app that connects people in need with neighbours willing to offer their time.

The appetite is there. Since launching in 2022, Commu has attracted more than 100,000 users in Finland.

“Asking for help is not a sign of weakness, but the bravest thing you can do for yourself when you’re in need,” Kauhanen says.

Often, what people are looking for is simply someone to talk to.

“Loneliness is one of the biggest social issues of our lifetime,” Kauhanen says. “It can’t be fixed with clinical tools alone.”

From silence to solidarity

Karoliina Kauhanen, founder of Commu, smiles in a green hoodie while holding up a smartphone displaying the Commu app.

“If you don’t say anything, how can anybody ever help you?” asks Karoliina Kauhanen, founder of Commu.Photo: Commu

The Commu app offers a way into a community for people in a broad range of scenarios – whether it’s a newcomer to Finland navigating their integration or someone suddenly faced with unimaginable circumstances.

Kauhanen recalls how a recently widowed father hesitated before reaching out. “Asking for help was really, really difficult for him – but he just had to do it, to get the funeral and everyday life in order.”

People stepped up.

“He got the support that he needed during those first terrible weeks to survive for his children.”

Normalising asking for help has caught on fast elsewhere, too. Commu users can be found in the United Kingdom, Portugal, Sweden, Spain, Norway and Germany.

“We are seeing this wave of people wanting to do good for their own welfare and their community,” Kauhanen says.

“I have experienced what it’s like to be left alone without a way out. But I have also experienced the other side: how good it feels when someone finally sees you and the issue that you’re struggling with and you go about it together.”

By James O’Sullivan, April 2026