We all could use a little playfulness and a splash of colour in these times, Emma Sarpaniemi thinks.
The Finnish photographer is in high demand. Her career took off after the prestigious Les Rencontres d’Arles photography festival in France in 2023. Since then, she has held multiple solo shows and group exhibitions across Europe, and the pace keeps accelerating.
When asked about what makes her work resonate right now, she smiles and pauses for thought.
“I believe my work provides the kind of delight and comfort that people need nowadays, among all the unrest, climate change and so on,” she says. “People want to feel hope.”
Her whimsical self-portraits get people’s attention. She poses atop a playground slide in a clown costume, or in the studio with a giant stuffed bug strapped to her back. Beneath the colour, there’s always a deeper meaning.
Sarpaniemi began making self-portraits as a way of exploring her identity while studying at the Royal Academy of Art in The Hague.
“I wanted to understand myself and the world around me better,” she says. “Considering the themes I often work with – identity, femininity and gender roles – it felt very natural to use myself as a subject.”
Between the real and the imagined

Emma Sarpaniemi: The Crunch of an Apple Being Bitten Echoes Across the Blue Ocean (2024)
Sarpaniemi shoots on film, and she often leaves the shutter release cable visible in the photo as a reminder that she is in control of her own image.
“I’ve always been fascinated by the relationship between the photographer and her subject, about the positions of power,” she says. “How do you photograph a person honestly and with authenticity, not just show what they represent?”
Even when she’s dressed in costumes and exploring various roles, there is always a part of her true self present in her photographs.
“Part of it is real and part is imagined,” she says. “I don’t create an alter ego for my photographs. It’s important to me that I recognise myself in my work. The gaze must always be honest.”
Creating self-portraits requires a lot of emotional work and processing, says Sarpaniemi. She is a productive artist but highlights she needs time to reflect on her work.
“With self-portraits, you need some distance before you are really able to look at them, truly accept them,” she says. “Sometimes it can take months before I can assess some photos with the necessary distance, with enough objectivity.”
Deeper and rawer than selfies

Emma Sarpaniemi: Self-portrait as a Playground Pirate (2024)
The main elements of her work – the honesty, the gaze and the distance – also set self-portraits apart from the endless stream of selfies.
Sarpaniemi admits she has a “love-hate relationship” with social media. She values the connections and visibility it offers, but is wary of its performative nature.
“In the selfie culture, you try to present yourself at your best,” she says. “I don’t choose my photos based on how gorgeous I look in them, that’s not the point. I may even choose photos in which I don’t like the way I look.”
Scrolling through others’ perfect selfies, she notes, can easily spark insecurity and pressure to look the same. Self-portraits, however, are not meant to trigger the same kind of comparison.
For Sarpaniemi, self-portraits are more about what’s beneath the surface, the emotions and the underlying context.
“Self-portraits are much deeper and rawer,” she says. “Compared to selfies, they require a lot more vulnerability. When I look at self-portraits, I don’t think that I should look like that. I think, wow, what a courageous image, how brave it is to put yourself out there like this and how many layers it has and history.”
Still, not everyone sees the difference. Some dismiss self-portraits as self-centred – or even an easy way out, since we all have cameras on our phones and take pictures of ourselves all the time.
“I don’t believe that taking self-portraits is narcissistic,” she says. “You can be the stage, the mirror for others to look into.”
The importance of just being Emma
Right now, Sarpaniemi is searching for balance between making time to create new work and handling the demands of her rising career. The art world can be rewarding, but it is also famously unpredictable.
“I’m incredibly grateful for all my achievements and the opportunities I’ve gotten,” she says. “But at the same time, they bring an enormous pressure.”
After Sarpaniemi’s career took off, she said yes to everything, taking part in solo and group exhibitions across Europe, going to every festival where her work was shown. At the same time, she was creating new pieces at breakneck speed and managing the heavy administrative load of an artist.
She noticed the pace was getting too intense, and took a proper break to disconnect entirely from her work and regain her creativity.
“I’ve tried to let go of constantly being productive and learn healthier working habits,” she says. “As an artist, you don’t have set working hours, but I aim to set limits. If I start working at seven thirty in the morning, I can stop at five. I don’t have to keep pushing through the night.”
The busy years have taught her the importance of being “just Emma,” not Emma the celebrated artist or the Emma the audience sees in the photographs, but just herself, without any roles or responsibilities.
“Because I make self-portraits, people often think that I enjoy being in the spotlight, but actually I’m a very private person,” she says with a smile.
Receiving attention and praise is difficult for her, but sparking emotions in others is what makes creating art worthwhile.
“Some time ago, I was waiting at a traffic light on my bicycle, and a passer-by said they admired my work,” she says. “It was a lovely moment, to discover what you do is meaningful for others as well.”
By Lotta Heikkeri; photos by Emma Sarpaniemi

























