Combining locally grown oats, fava beans and pea protein under the company name Gold&Green Foods, the pulled oats represent “the perfect nutritional composition.”
Whilst large quantities of protein are difficult to digest, when combined with fibre the body is able to make short work of processing it.
With any new product on the market it helps to have a hint of familiarity for cautious consumers. Alongside a plain-flavoured option, pre-seasonings of kaffir lime, sesame and ginger, or tomato, smoked pepper and coriander are available.
The response has been very positive. In-store trials sold out in a few hours and production is being ramped up for widespread release in Finland as Q1 draws to a close. The remaining Nordic countries, along with the German and UK markets, are next in line.