Flowers and fashion both bloom in Finland when the snow melts and the days get longer and warmer, giving people a great reason to dress up and celebrate.
Dressing up, the Finnish way
1. Blazer, Almada Label; 2. Dress, Katri Niskanen; 3. Crystal earrings, Keski-Pomppu; 4. Silver bracelet, Annele; 5. Bouclé dress, Andiata; 6. Shoes, Hagelstam; 7. Clutch bag, Nanso.Lookbook image: Katri Niskanen
Finnish festive dressing often leans towards clean lines. The interest comes from cut, materials, colours and detail.
One of the leading names in occasionwear is Katri Niskanen. She became a household name after winning the Finnish version of Project Runway in 2009. Her designs are often seen on the red carpet and at gala events, and brides also turn to her for their special day. Her work is known for fluid fabrics, strong tailoring and a refined sense of how each garment moves with the body.
Another notable brand is Andiata, whose aesthetic is worn across the Nordics, from Crown Princess Victoria of Sweden to Queen Mary of Denmark, as well as Suzanne Innes-Stubb, the first lady of Finland.
Spring celebrations welcome more colour
1. Shirt, Pure Waste; 2. Tassel loafers, Schoffa; 3. Kelo Blue Field Watch, S.U.F Helsinki; 4. Light Blue Ceremonial Suit, Turo; 5. Sunglasses, Aarni; 6. Silver cufflinks, Lumoava.Lookbook image: Schoffa
Festive dressing is becoming more relaxed and colourful. A suit no longer needs perfectly matching pieces. A blazer paired with contrasting trousers feels modern and intentional.
Schoffa and Turo offer made-to-measure services, creating suits, blazers and trousers tailored to each client’s exact measurements. The result is a precise fit with carefully considered details.
A different approach comes from Pure Waste. Founded in 2013, the brand focuses on circular production. Its garments are made from 100-percent recycled fibres. This shirt (number 1 in the photo), for example, is crafted from recycled cotton and polyester sourced from plastic bottles. Its production uses 99 percent less water and generates 50 percent fewer carbon emissions compared to products made from virgin materials.
Off-duty dressing with intent
1. Denim jacket, Marimekko; 2. Sunglasses, Balmuir; 3. Pre-loved brooch, Kalevala; 4. Knitted mini handbag, Marimekko; 5. Crepe shirt, Almada Label; 6. Denim jeans, Gauhar; 7. Suede trainers, Terhi Pölkki.Lookbook image: Makia
Weekend dressing is about ease with intention. Comfort matters, but so does building a wardrobe that feels personal and is easy to mix and match. Pieces designed for rewear are the ones worth investing in.
To bring in personality, the focus shifts to details. Kalevala offers a curated selection of pre-loved jewellery that adds history and individuality to everyday wear. Brooches, in particular, are making a return. Pin one onto a jacket for an instant refresh, or place it on a cap or bag for a fun accent.
Material-driven everyday dressing
1. Jacket, Makia; 2. Fleece cap, Halti; 3. Sweatshirt, Makia; 4. Chinos, Schoffa; 5. Sunglasses, Aarni; 6. Backpack, Globe Hope; 7. Boat shoes, Pomar.Lookbook image: R-Collection
Casual dressing for men builds on the same principles: function first, combined with an understanding of what works with pieces you already own and wear regularly. The aim is not to reinvent your wardrobe, but to make better use of it.
Materials play a defining role. From Aarni’s sustainably sourced wood frames to Globe Hope backpacks made from surplus cotton, each piece highlights how material choices can shape the design. They bring depth and interest to otherwise simple outfits.
By Johanna Piispa, April 2026
(Images courtesy of the brands)
