In recent years, the main prize of the Hyères Fashion Festival, which is aimed at young professionals, has been awarded twice to collections from Aalto University School of Arts, Design, and Architecture. This year the school’s fashion Master’s and Bachelor’s students demonstrated their skills once again by being selected for the final.
This year the Hyères finalists include Rolf Ekroth with his mens’ collection, Hanne Jurmu and Anton Vartiainen with their combined mens’ collection, and Akino Kurosawa with her womens’ collection. All four have studied fashion and clothing design in Aalto University.
“I feel truly privileged. The standard is very high”, said Hanne Jurmu. “Passing into the final is a great opportunity: we get sponsors for the materials and extra time to further develop our collection”, she added.