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things you should and shouldn't know

Finnishness

Immigrant entrepreneurs turn Finnish flavours into award-winning drinks
Craft brewer Cleber Gonçalves sits among brightly coloured tables and chairs in front of a vibrant mural at CoolHead Brew.
Business & innovationEntrepreneurs

Immigrant entrepreneurs turn Finnish flavours into award-winning drinks

Salmiakki beer? Berry wines? A Brazilian craft brewer and an Ecuadorian–American winemaking duo turned their hobbies into some of Finland’s most celebrated drinks.

Tagged in CuisineEntrepreneursFinnishnessImmigrantsInnovation
100-year milestone: 10 top facts about Finland’s public broadcaster Yle
Actor Toini Vartiainen, left, reads from a script beside sound engineer Marja Aaltonen, who operates a large wooden drum and holds two small bells, during a 1949 Yle radio broadcast.
Life & societyMedia

100-year milestone: 10 top facts about Finland’s public broadcaster Yle

When Yle, the Finnish Broadcasting Company, aired its first radio programme on September 9, 1926, radio was still a novelty. A century later, Yle reaches audiences through TV, radio, streaming services, mobile apps and online news.

Tagged in CultureEducationFinnishnessHistoryMediaPress freedom
From Finland with laughter: Ismo turns cultural quirks into comedy gold
Finnish comedian Ismo Leikola sits among empty theatre seats, resting his chin on one hand as he looks towards the camera with a smile.
Arts & cultureFun

From Finland with laughter: Ismo turns cultural quirks into comedy gold

Finnish comedian Ismo Leikola translates humour across cultures, making comedic observations about even the most mundane exchanges. His newest endeavour brings music into the act.

Tagged in FinnishnessFunLanguageMusicPerforming artsPop culture
Floating Finnish sauna brings people together and boosts wellbeing
Armi Ruusuvirta sits on a stool outside Olosauna, with the Oulu River and a bridge reflected in a mirror behind her.
Life & societyWellbeing

Floating Finnish sauna brings people together and boosts wellbeing

Olosauna, a floating public sauna in Oulu, northern Finland, combines river swimming and social spaces. Founder Armi Ruusuvirta plans to expand the concept beyond Finland.

Tagged in EntrepreneursFinnishnessNatureSaunaWellbeing
Turning Finnish nature into ink: A peek inside Seed Art Studio
A woman, Rushan Nasretdin, smiles at her studio worktable, surrounded by shelves of natural materials, ink bottles and brushes.
Life & societyArt

Turning Finnish nature into ink: A peek inside Seed Art Studio

Seed Art Studio founder Rushan Nasretdin turns acorn caps, alder cones and aronia berries into ink. Her workshops offer a new way to connect with Finnish nature through curiosity and experimentation.

Tagged in ArtEntrepreneursFinnishnessNatureSustainability
Sauna for everyone: the essence of Helsinki’s sauna culture
A woman sits on a wooden sauna bench wrapped in a towel. The summer landscape features nature and the sea.
Life & societySauna

Sauna for everyone: the essence of Helsinki’s sauna culture

A cooling dip in the sea followed by a steaming sauna is the perfect start to a weekend for Finnish Canadian writer and journalist Katja Pantzar. Her book Helsinki by Sauna explores the city’s public saunas and the culture of wellbeing, equality and connection they represent.

Tagged in CultureFinnishnessHelsinkiLiteratureSaunaWellbeing
Aino, Lumi and Pyry: Let’s look at Finland’s naming traditions
An illustration depicts two crawling babies surrounded by colourful flowers, leaves and branches on a beige background.
Life & societyLanguage

Aino, Lumi and Pyry: Let’s look at Finland’s naming traditions

Finnish first names can feel opaque to outsiders – full of vowels, folklore and unfamiliar sound – but when you take a closer look, Finland’s naming traditions tell a fascinating story.

Tagged in FinnishnessHistoryLanguageSociety
5 reasons to love Finnish oats
An illustration shows three oat plants growing in a row, each one a stalk with multiple heads of grain attached.
Life & societyFood

5 reasons to love Finnish oats

Today, oats are more popular in Finland than ever before. Behind the boom is a perfect combination of innovative new products, Finns’ deep-rooted love affair with pure, high-quality traditional ingredients, and unshakeable belief in the perfect breakfast.

Tagged in CuisineFinnishnessFoodInnovationThisisFINLAND MagazineWellbeing

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