Finnishness - thisisFINLAND

“The world was very large in those days”: A brief guide to Finland’s Moomin books

Here’s our concise list of the Moomin novels, by Tove Jansson, perhaps Finland’s most famous writer and artist. Relive the adventures, or, if you’ve only seen the comic strips, discover the original books. Plus: A slideshow takes you inside the National Museum’s Moomin exhibition.

Life & society Sports

Life in motion: A visual journey into what an active lifestyle means to the Finns

In Finland, movement is often woven into daily life – not just as exercise, but as a source of fun, resilience and connection. Our photo essay explores how Finns of all ages keep active, from disc golf and swimming to simply walking in the woods.

Life & society Sauna

Finnish architect Sami Rintala tells us how saunas got hotter than ever

Inspiration from Finland is prompting a global sauna boom, thanks to architects such as Sami Rintala, whose designs can be found in Japan, Norway, Romania and the UK. He tells us how saunas got so hot.

Hei!

Finnish word for "Hello!"

Life & society Lifestyle

An ode to the joys of Finnish summer cottages

From coastal islands to inland forests, our American reporter explores the quiet joy – and hard work – of Finland’s summer-cottage traditions.

Life & society Sauna

5 Finnish saunas that show there’s a sauna for every taste

There are over three million saunas in Finland – in theory, enough for everyone in Finland to have a sauna at the exact same time! While most of them are privately owned, public sauna culture is also thriving, with a staggering variety of options available. Here are a few outstanding picks if you’re looking to experience the real deal.

3.3 million

Amount of saunas in Finland

Source: Unesco

Arts & culture Music

Finland’s Eurovision story evolves from trials to triumphs

In the glitzy Eurovision Song Contest, Finland languished as a perennial underdog for decades. Then its fortunes changed dramatically, and it has repeatedly been a serious contender to win the continent’s hearts.

Life & society Finnishness

For Finnish university students, May Day is the greatest time of year – here’s why

May Day in Finland is more than a celebration of spring. It’s a jubilant spectacle in which university students embrace creativity, tradition and community.

Life & society Politics

Finland’s election day coffee tradition unites all kinds of voters

Many people in Finland make voting into an outing by stopping for coffee and cake afterwards. We catch up with voters at their chosen cafés to get to the heart of the long-established Finnish custom of election day coffee.

2010

The year National Failure Day was introduced

Life & society Finnishness

Eight years in a row: Finland remains in first place in World Happiness Report – other Nordics in top 7

We’re happy to note that Finland has been the happiest country on the planet since 2018, according to the World Happiness Report. How does Finland’s “infrastructure of happiness” help happiness happen?