Fit as a Finn: The story behind Finland’s affinity for exercise
From 19th-century gymnastics clubs to today’s ski trails and cycling paths, fitness has long formed part of Finnish life. But what keeps this nation moving through every season? Let’s find out.
Life in motion: A visual journey into what an active lifestyle means to the Finns
In Finland, movement is often woven into daily life – not just as exercise, but as a source of fun, resilience and connection. Our photo essay explores how Finns of all ages keep active, from disc golf and swimming to simply walking in the woods.
Becoming Alan Wake: The Finnish face of a world-famous video game
When Ilkka Villi arrives at the office in the morning, he promptly suits up in a full-body spandex outfit and gets to work pretending to be an action hero.
